Proud to be part of Pride

Catalyst’s first Pride parade went even better than we could have hoped

Catalyst joined over 470 other organisations and more than 30,000 participants in the London Pride 2018 parade through central London on Saturday 7th July.

Catalyst colleagues from across the firm joined the Pride team of Asad Ullah, Owen Davies, Leah Branco and Debbie Kirby, along with Catalyst CEO Andrew Middleton to walk, dance and whistle their way from Portland Place to Whitehall.

Andrew Middleton comments “as soon as our Pride team suggested that Catalyst should take part, it made sense.  As a CEO of a fast-growing firm, diversity and inclusion matter because they make us ‘group smart’.  Being a team of very different people means we can relate to wider range of clients, situations and problems. It gives us a stronger creative edge. It opens up a complete talent pool. Overall it makes us stronger, brighter and better together.”

“What I didn’t realise was quite how emotional – and how much fun – the day would be.  Asad, Owen and Philip Brackx had already taken our staff residential by storm with their Pride film so I knew it would be a big day.  But literally stopping the traffic in Oxford Circus, parading as part of a huge, happy crowd, on one of the hottest days of the year, with news of England’s world cup scores coming through at the same time was something I shan’t forget.”

Picture of Catalyst at the London Pride parade 2018

Catalyst at the London Pride parade 2018

Note: This news article was first published by Catalyst prior to the Sionic merger

About the author

Sue Primmer

Chief marketing officer

Communications is a profession that never stands still. For me, it’s about getting to the heart of the business, the people, the story.